Family Lifestyle, Children’s Fashion, Design, News & Inspiration

Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry ever since. With its combined business and consumer view of the childrens’ market it continues to be a fantastic resource of children’s fashion, design, trends, lifestyle and culture. Pirouette aims to support creativity and talent by showcasing this through stories of life, family, culture and health.
Pirouette publishes brand profiles, trade show reports, interviews with industry insiders, photography, product reviews and news from the kids’ fashion and design space along with features, and articles on culture, family lifestyle and health.

Pirouette blog was created to help young & creative brands related to the childrens’ fashion and design industry gain media exposure and business guidance. Over the years Pirouette blog has become a valued resource for retailers  and consumers who want to quickly identify a selection of brands with a creative and contemporary vision. Katie Kendrick is editor and owner of Pirouette since 2016, whilst Florence remains an occasional contributor.

Pirouette champions great design, sustainability and bold creative talent in the kids fashion & lifestyle industry…

Katie Kendrick

Owner & Chief editor

Katie is editor and owner of Pirouette, a specialist in kids’ fashion and lifestyle, She works as a consultant to brands and content creator to many International trade shows and associations. In 2016 she founded the ‘One to Watch‘ Awards, evolving into the "Coup de Coeur' to promote the best emerging talent across the industry. With a keen interest in both the business and creative aspects of the industry Katie produces both written and video content packed full of interviews, features and news from buyers, agents, stylists, designers, and influencers working in kids fashion & lifestyle. Katie also covers the runway shows, produces trade show reports and curates exhibitions and events. She is passionate about good design, creativity and brands that manage to combine this with their environmental and social responsibilities.

Florence Rolando

Founder / contributor

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).