How do you call a fashion collection created by  a blond graphic designer and a brunette graphic designer ? Blune bon sang biensur! The duo who worked in fashion and advertisement (Chanel, Young and Rubicam) decided soon after the launch of their brand that three was a better number for the company. The story doesn’t tell if number three is a red hair; you may find out if you visit Blune at Playtime Paris.

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At Noeuf.com, Jaimee explains why they chose to add Blune to their assortment…

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“Blune Paris creates shirts for Mums, babies and kids based on the concept of Mooding.  On each creation Blune prints an emotion or a state of being which adds a personal unique touch.  Each shirt for example, has a poetic name including: Anti-dépression, La têtes dans les nuages, hug, smart, lendemain de fête, superpower etc.  These names correspond with the graphic print on the shirt.  With all of the tees for babies, kids and mums they also have special little details such as sewn cuffed sleeves or press button closure in back.

The t-shirts for women are super well cut.  At Noeuf, all types of women buy Blune shirts including mums and non-mums.  They are very complimentary to the silhouette and the prints are sober and not too flashy.”

Playtime