Kid's fashion, lifestyle & cultural nourishment...
Interview Escada
Katie interviews Escada global creative director, Ioana de Vilmorin about her role at Escada and the recently launched Escada girls collection.
October 13, 2025
Katie’s Monday Mini Memo #007
AI meets kids’ fashion: brands explore creativity, ethics & search visibility in this week’s…
October 11, 2025
Testing an AI child model
AI could soon change how kids’ fashion brands create product imagery. A growing number of platforms…
Brands & Products,Business,Interviews,Marketing
October 6, 2025
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
With a 140 year heritage - Bundgaard is exploring its archives to reimagine some of their classic…
October 6, 2025
Katie’s Monday Mini Memo #006
Why Collaborations Drive Growth in Kids’ Fashion, the Swiftie storm approaching and more...
October 5, 2025
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its Abercrombie…
October 1, 2025
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja…
October 13, 2025
Katie’s Monday Mini Memo #007
Industry notes & fresh thoughts on kids’ fashion & lifestyle, with a sprinkle of culture.…
October 11, 2025
Testing an AI child model
AI & Kids Fashion: Can Technology Replace Traditional Model Photography? A preloved retailer…
Brands & Products,Business,Interviews,Marketing
October 6, 2025
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to…
October 1, 2025
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO…
News
Latest news in brief from the kids' fashion, design & lifestyle industry.
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie Kids Partners with Haddad Brands Abercrombie & Fitch Co. has announced a new…
Little Gatherer store for Sale
Beloved Kiwi Children's Boutique Little Gatherer up for Sale Little Gatherer, the much loved New…
The Legendary Giorgio Armani dies
Italian fashion designer Giorgio Armani has died at the age of 91 on Thursday 4 September, 2025.…
Pirouette TV Archive
Interviews, kids fashion runway shows, kids collections and a bit of fun. We talk to brands, manufacturers, store owners, buyers and leading experts from the kids fashion industry.
Apartment
Panel talk
Il Gufo runway show SS20
FILA x Mini Rodini
Pitti Bimbo 90 : Si or No - Childrensalon - Dina
Apartment runway show
Welcome to Pitti Bimbo 89
Explore our selection of videos: Interviews, opinion & the latest catwalk shows.
Family & lifestyle
Family stories & cultural nourishment

Katie Kendrick & Linda McLean of Smudgetikka discuss with guests & between themselves the up & downs of the kids’ fashion industry.
Editor's Picks
A mix of articles past & present of fashion, family, wellbeing & culture.
Innovation & determination, the making of DockATot
Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the…
Formidable Family – The Thompsons, Koh Samui Thailand
An impressive mix. The Thompsons family of five are an impressive mix. Mum Heidi is Korean/ American whilst Dad Scott is Hong Kong/ British. Gracie is 10, Phoebe is 8…
6 things for ‘good fortune’ in the Chinese market.
A look at the Chinese market with Ivo Au Yeung 6 is symbolic of good fortune in China and is considered a great number for business. So we asked Ivo Au Yeung from…
Pirouette picks: 5 kids’ desks you’ll love
There’s no doubt that if possible it’s well worth your child having their own desk. By having their own desk to learn and play it helps children develop…
Snapshot: Raquel Chicheri, photographer – my work…
Photographer Snapshot… Raquel Chicheri @raquelchicheri My work … … Create, observe, transmit, study and learn incessantly, listen, rack my brains, combine…
Interview Escada
Katie interviews Escada global creative director, Ioana de Vilmorin about her role at Escada and the recently launched Escada girls collection.
Into the archives
Over 15 years of articles from Pirouette
Smart Food For Smart Kids
The right nutritional approach can make a great difference in a child's development, with so much impact on intellectual capacities, concentration and behaviour - not to…
November 22, 2016
Formidable Family – The Thompsons, Koh Samui Thailand
An impressive mix. The Thompsons family of five are an impressive mix. Mum Heidi is Korean/ American whilst Dad Scott is Hong Kong/ British. Gracie is 10, Phoebe is 8…
February 17, 2023
“One Day Young” by Jenny Lewis : The Book
Last year I posted about “One Day Young”, a collection of images of women at home with their newborns, taken within the first 24 hours of life. A very moving collection…
February 23, 2015
Iago, 6 years old – Lima, Peru
A very stylish boy, Iago is and is very passionate about things, crazy about soccer ; he loves to draw and he loves numbers. Equally stylish, Michela his mother is
February 14, 2012