German brand Macarons was created 5 years ago. Today it is one of the most creative childrenswear label, offering a range of all organic products made in Germany and Switzerland.
Macarons offers real fashion, the one dear to my heart, close to design, that speaks about geometry, inventive colour mixes and innovative materials. Macarons creates with the child in mind, using a vocabulary that allows fun, mouvement, dream and functionality. The structured knit they invented is a complex technique that makes the outside of the products super interesting while the inside is extra soft and cozy.It is especially suitable for little ones, perfect for delicate baby and newborn skin.
The F/W 2016 collection features new exciting styles that enrich the range of established cool classics. The overall Olti and the pants Tug are a must. The strictly organic materials make all macarons items particularly valuable for the sensitive newborns, whereas the shapes are made for comfort.
The creators of the brand are a young couple, parents of two girls and a baby boy. Their approach to childrenswear is thoughtful; it merges craftsmanship, experience and tradition. Germany and Switzerland offer the know-how to pair with their designated allow to produce their unique fabrics. The proximity to production sites is a great asset to be hands on every step of the design and production chain, while also minimizing carbon footprint.
Their structure fabric for example is produced requires special techniques and machines, that only few manufacturers are able to handle. No chemical treatment is involved, it is all relying on pure craftsmanship. The macarons fabrics are completely natural and free of chemical additives. This means tons of efforts put into working with producers to improve the quality in durability, shrinkage, structure effects and much more.
Florence Rolando
Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to our Pirouette Newsletter
For news, updates and insights into the business of kids fashion & lifestyle
You might also like
October 6, 2025
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to learn more about the label’s fascinating rebrand. With a clear vision for future, Majbrit is…
October 5, 2025
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie Kids Partners with Haddad Brands Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its abercrombie kids label to the next level, adding global…
October 1, 2025
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja Akraberg about basics that are not so basic...
September 20, 2025
MOLO – born to ask why not!?
Molo founders Rikke & Mogens Jepson shares their kids fashion insight. Molo will always be one of my favourite brands. Not just because I’ve got to know the team (who are all lovely BTW), nor…
August 12, 2025
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's growth, product quality & marketing has been impressive over the years. Since their launch in in…
July 14, 2025
Pirouette runway show at Pitti Bimbo 101 – Mama’s shopping list
Pirouette runway show at Pitti Bimbo 101 A lot of fun whilst also making sure of your 5 a day...
May 11, 2025
Boots launches affordable Summer baby clothes collaboration for 2025 with Mollie King
Boots x Mollie King: Maybe Baby & Maybe Junior Ranges Boots has unveiled its Summer 2025 Maybe Junior and Maybe Baby collections in collaboration with Mollie King, who returns as Creative…
May 1, 2025
A symphony of style: The Sunday collective
The Sunday Collective is a brand that designs their boys collection with as much passion as their girls. It’s an even split which makes for some brilliant boyswear -cool & comfortable, we’re big…
December 10, 2024
Kids’ fashion brands: What to do with archive stock? Now Used
Now Used is inviting you to work with them! What to do with your archive stock? Maybe there is a helpful new solution for that...Excess stock is a burden. Not only environmentally but financially…