White out

I remember a Trend Union/Li Edelkort conference, at the end of last century (I feel so old speaking like this). The trends guru prophesied that 2000 would be the year of white. The whole presentation was amazing, in a white room with white food, and Li’s white hair. 2000 itself was not particularly white (for which we thought Li had lost her magic flair), but the trend slowly developed over the decade, and it is still strong today (think of Martin Margiela’s aesthetic, with chalk-like painted stores). I don’t know if it is because of the altitude, but I feel white today!

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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