Wolf&Rita A/W 2016 The Lost Notebook

Since the first collection, it was clear that Wolf&Rita was a label to keep an eye on. The Portuguese brand made its debut at Bubble London, winning the Rising Star Award. Three years later, the brand has grown tremendously, and the latest collection The Lost Notebook has been awarded

by Milk Magazine the best collection in Playtime Paris.

The success of Wolf&Rita evolves around a family affair, a family factory, great fashion and production knowledge, a talented photographer and a true passion for creating special garments that are like little treasures for children.

This season treasure hunting comes from an old notebook from the beginning of the twentieth century, discovered in a flea market in Paris. Inside, a beautiful collection of delicate and poetic sketches believed to have been drawn by an anonymous artist. This notebook and the drawings from the late Portuguese painter and poet Ana Hatherly are the main inspiration for their AW17 collection.

About the brand :

“The idea behind Wolf & Rita emerged from a history of more than 30 years of experience in specialized shirts making, so the decision to create our own brand came as a natural step. Embracing the use of old techniques and the natural expertise that comes with experience, Wolf & Rita cultivates the savoir faire and inspiration of the past to create children’s wear for everyday use. Our fabrics and trimmings are of the finest quality and always locally outsourced. We aim to present the tag 100% Made in Portugal as a proof of quality, but also as a means of supporting our local community. We do hope you enjoy wearing our clothes as much as we enjoy making them.”

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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