Since the first collection, it was clear that Wolf&Rita was a label to keep an eye on. The Portuguese brand made its debut at Bubble London, winning the Rising Star Award. Three years later, the brand has grown tremendously, and the latest collection The Lost Notebook has been awarded
by Milk Magazine the best collection in Playtime Paris.
The success of Wolf&Rita evolves around a family affair, a family factory, great fashion and production knowledge, a talented photographer and a true passion for creating special garments that are like little treasures for children.
This season treasure hunting comes from an old notebook from the beginning of the twentieth century, discovered in a flea market in Paris. Inside, a beautiful collection of delicate and poetic sketches believed to have been drawn by an anonymous artist. This notebook and the drawings from the late Portuguese painter and poet Ana Hatherly are the main inspiration for their AW17 collection.
About the brand :
“The idea behind Wolf & Rita emerged from a history of more than 30 years of experience in specialized shirts making, so the decision to create our own brand came as a natural step. Embracing the use of old techniques and the natural expertise that comes with experience, Wolf & Rita cultivates the savoir faire and inspiration of the past to create children’s wear for everyday use. Our fabrics and trimmings are of the finest quality and always locally outsourced. We aim to present the tag 100% Made in Portugal as a proof of quality, but also as a means of supporting our local community. We do hope you enjoy wearing our clothes as much as we enjoy making them.”
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
You might also like
October 29, 2024
Rumer is sustainable nappies & wipes are the way forward!
Pura announces collaboration with Hollywood actress Rumer Willis. Pura have got together with Hollywood star Rumer Willis – the daughter of actors Bruce Willis and Demi Moore, on a mission to…
October 24, 2024
A Day in the Life… Margaux Giudicelli, Loumio
A day in the life of a kids' swimwear brand owner. Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly, stylish, and protective children’s swimwear for a…
October 21, 2024
Shrimps x BINIBAMBA
Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA collection. Capture the cosiness of Christmas with…
October 15, 2024
Q&A with Sticky Lemon
Interview with team Sticky Lemon. Hailing from the Netherlands, Sticky Lemon designs are always sweet fun & never sour. Their quality & attention to detail is conspicuous throughout their…
August 23, 2024
Wheat x Pernille Teisbaek collab
Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a limited-edition capsule collection of children’s clothing in support of the Danish Childhood…
July 22, 2024
ESCADA, for all generations of women
Interview with Ioana de Vilmorin, Escada Global Creative Director Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is…
June 5, 2024
Innovation & determination, the making of DockATot
Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the business is supplanted only by…
March 28, 2024
Sticky Lemon creates new clothes collection
Bold and colourful, Sticky Lemon is much loved for their range of bags and accessories. Now they've added clothes to the mix.I often get asked in interviews ‘what draws your attention to a…
March 27, 2024
Bobo Choses opens new flagship store.
New bricks & mortar store for Bobo Choses Bobo Choses has opened a new flagship store, Rambla de Catalunya, Barcelona, Spain & we are sending our congratulations! Here’s a little…