.
This is a new&small family business, making organic children’s bedding inspired by Sweden. Enter the world of Natti Natti (which means “Nighty Night” in Swedish), and discover the collection – handmade in Brooklyn, USA.

Shannon and Eric are a Swedish/American couple with 2 kids, passionate about art + good design who decided to do what they love. They strive to create organic, unique, and modern pieces that make a positive impact in homes and lives. Natti Natti

The duo has always been a great creative team, working together on indie producing/directing music videos to owning and operating an art gallery in the heart of NYC’s art district.
After they had kids, life changed, like for many of us and they launched Natti Natti, designing and working from their home studio in Brooklyn. The products are truly handcrafted and made in super small batches with love and care in Brooklyn. The bedding and blankets are hand printed with water-based + eco-friendly inks on 100% soft organic cotton.
Natti Natti

You can find Natti Natti in tops kids stores in Manhattan (Yoya 605 Hudson Street New York, NY 10014  – Babesta56 Warren Street , New York, NY 10007) and online: www.designlifekids.com (US) www.scandimini.co.uk (UK), leoandbella.com.au (Australia).Also :

Norman & Jules

158 7th Ave

Brooklyn, NY 11215

(347) 987-3323

Tykes in the Heights

663 Vanderbilt Avenue

Brooklyn, NY 11238

(718) 622-0347

Murray & Finn

46 Maple Street

Summit, NJ 07901

(908) 522-4513


Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

All author posts


Subscribe to our Pirouette Newsletter

For news, updates and insights into the business of kids fashion & lifestyle

You might also like

© 2025 Pirouette media. All Rights Reserved.

Privacy Preference Center