Company Profile : Ovitar

Brand name ÒVITAR by Guðrun & Guðrun – Company name Guðrun & Guðrun

Website gudrungudrun.com

Date of Creation 2002 // 2007 (Ovitar – kids line)

Country of origin Faroe Islands Country of production Faroe Islands (Norway)

Names of founders Gudrun Ludvig and Gudrun Rógvadóttir

Number of employees 6

Number of sales points 25 including Limonade, Pipsqueak & Zirkuss

Where do we find the brand online Own online-store and more to come for aw12.

Own e-store shop.gudrungudrun.com – from 2009

Company statement Slow clothing, sustainability

What makes your brand stand out Every hand-knitted piece is unique – all designs grow out from the silence and isolation of the islands…

How many pieces per collection 15 hand-knitted pieces, 40 on basic wool line, a handful of lambskin styles

Main materials Organic wool, lamb skin, cotton.

Trade show planning CPH KIDS, Playtime Paris

Plans in the future Hopefully more collaborations to come – for aw12 we are doing a collaboration with Wovenplay

we are developing the brand quite well in Europe at the moment. We will be looking more into US, Japan and Korea as well.

ÒVITAR by Guðrun & Guðrun

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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