Brand name ÒVITAR by Guðrun & Guðrun – Company name Guðrun & Guðrun


Date of Creation 2002 // 2007 (Ovitar – kids line)

Country of origin Faroe Islands Country of production Faroe Islands (Norway)

Names of founders Gudrun Ludvig and Gudrun Rógvadóttir

Number of employees 6

Number of sales points 25 including Limonade, Pipsqueak & Zirkuss

Where do we find the brand online Own online-store and more to come for aw12.

Own e-store – from 2009

Company statement Slow clothing, sustainability

What makes your brand stand out Every hand-knitted piece is unique  – all designs grow out from the silence and isolation of the islands…

How many pieces per collection 15 hand-knitted pieces, 40 on basic wool line, a handful of lambskin styles

Main materials Organic wool, lamb skin, cotton.

Trade show planning CPH KIDS, Playtime Paris

Plans in the future Hopefully more collaborations to come – for aw12 we are doing a collaboration with Wovenplay

we are developing the brand quite well in Europe at the moment. We will be looking more into US, Japan and Korea as well.


ÒVITAR by Guðrun & Guðrun

ÒVITAR by Guðrun & Guðrun

ÒVITAR by Guðrun & Guðrun