Fashion can be boring, with way too serious, provocative or arrogant ad campaigns. A few brands succeed in marrying humour and fashion (Moschino, Vivienne Westwood, Jean-Paul Gaultier) while some are good at bringing playfulness and fashion together (Marc Jacobs, Paul Smith, Tim Walker’s editorials). But in that register, Christian Louboutin, is a fair player. His windows are always a spectacle, inspired by fun fairs and other circus themes. This month, Mr Louboutin is the star of Selfridges‘ windows, with legs dancing around his sunny baby face. For the joy of all the kids around.