The enchanting world of Poppy

Storybooks that accompany clothes are flourishing in children’s wear; many brands are surfing the trend this year. For British brand Poppy however, this is not a new concept. The adventures of Poppy and her dog Fred have been decorating the dress’ hems for years now, and the little storybook that comes with every outfit has become iconic of the brand. The border print illustrations make Poppy’s dresses unique and really enchanting.

Poppy was established by Bryony Richardson and Hannah Martland in 1980 but the company lay dormant for a few of years between 2000 and 2004. The brand aims to escape from the current fast track world of fashion and the clothes are designed to become heirlooms that can be passed down from generation to generation. All fabrics and printed dresses are made in England.

Poppy has its own store in North Yorkshire (44 High Street Yarm) and also sells through its own e-store. Showing at Bubble London and Playtime New York (next year), the brand is also available in about 100 stores, including John Lewis. Poppy is currently looking to open in London very soon, so stay tuned!

Photos Rosewarne Cox Photography.

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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