I remember a Trend Union/Li Edelkort conference, at the end of  last century (I feel so old speaking like this). The trends guru prophesied that 2000 would be the year of white. The whole presentation was amazing, in a white room with white food, and Li’s white hair. 2000 itself was not particularly  white (for which we thought Li had lost her magic flair), but the trend slowly developed over the decade, and it is still strong today (think of Martin Margiela’s aesthetic, with chalk-like painted stores). I don’t know if it is because of  the altitude, but I feel white today!