November 8, 2012

On the success of Scandinavian Brands

Since I moved from the US to the UK four years ago, I was struck by the strong presence of Scandinavian brands, by their huge success - almost a cult thing one might say. I started asking around for the reasons of such a success; the words “comfortable, functional, fun, honest,…

Brand profile New Generals

June 27, 2012

Company Profile : New Generals

Brand name : New Generals - Company name : Sort Group Website : www.newgenerals.com Date of creation : 2010 Country of origin : Denmark - Country of production : Turkey Name of the founders : Majbrit Weidemann and Joen Weidemann

November 2, 2011

Noeuf, quoi de neuf (what's new)?

Beautifully designed, with a touch of humor and poetry, the fourth edition of Noeuf Catalog welcomes new designers including Waddler, New Generals, La petite Luce, Aden & Anaïs, Wee Gallery, Rosie Flo, and Troussellier. These brands  have been carefully selected for…

March 2, 2011

Company profile : New Generals

    "Fashion and sustainability combined in one, we are both ethical and stylish at the same time" say Majbrit and Joen Weidemann, founders and designers of Danish brand New Generals. The company was created in 2009 and now counts 40 points of sale around the world.…