On the success of Scandinavian Brands

Since I moved from the US to the UK four years ago, I was struck by the strong presence of Scandinavian brands, by their huge success - almost a cult thing one might say. I started asking around for the reasons of such a success; the words “comfortable, functional, fun, honest,…

Brand profile New Generals

Company Profile : New Generals

Brand name : New Generals - Company name : Sort Group Website : www.newgenerals.com Date of creation : 2010 Country of origin : Denmark - Country of production : Turkey Name of the founders : Majbrit Weidemann and Joen Weidemann