Keep an eye on Jumina...

Elisabeth G. Rognmo, a Norvegian designer, founded Jumina – a Norwegian fairytale in 2006. The brand produces a collection of about 20 sophisticated pieces each season and uses a story and concept within the design to create a “Fairytale nordic design”. Eco-friendly, organic and fairtrade certified cotton or wool are the main materials in the collection. Rognmo started to wholesale the line in Europe and met a fair success at Bubble London where the line was presented last January. The fun retro-revisited images (above, S/S, below, F/W) should definitely help the brand getting attention from buyers and final consumers. Before finding it in your local store, you can try the brand’s e-store, which is due to open today!  www.jumina.no