EFVVA by Ewa Wróbel-Hultqvist

EFVVA was brought to my attention by Deborah Beau of kickcanandconkers, so it is no wonder that it contains high amounts of hand-made and artistic content! Each item is different, created and painted or decorated by the owner Ewa Wróbel-Hultqvist, using premium ecological materials. Unique and inspiring.

Ewa Wróbel-Hultqvist is Polish, and a graduate in painting at the Academy of Fine Arts in Krakow. She grew up in an artistic family where design and art intertwined with each other each day.

The birth of the first son became the inspiration for the merger of three loves life: painting, design, and children. The EFVVA Brand was born.

EFVVA is about uniqueness, love for art, limited collections, but also respect of the environment and human rights. Their clothing and shoes bring an ocean of fantasy in the wardrobe. Like entering a dream-like world inhabited by joyful circus characters, surrealist and dada artists. Federico Fellini would have loved it!

For children 3 months to 10 years. Sold in boutiques across Finland, Germany, Italy, Netherlands, Poland, South Korea, Spain, Sweden, Taiwan, USA, and online (shanandtoad.com, freshpickedfrompoland.com and efvva.shwrm.com).

Check out the Hokusai inspired ballerinas…a pure marvel!

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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