Piazza Pirouette returns for its third edition at Pitti Bimbo 103 for the SS27 selling season. Originally launched as a new concept by Pirouette & Pitti Bimbo – the Piazza Pirouette blends marketing and sales whilst offering brands a unique opportunity to present their wholesale collections within a beautiful, curated environment, alongside exclusive activation opportunities.

What began as an idea has now become an established platform to showcase, promote, and communicate your brand, enhanced by added- value experience and industry expertise. For SS27, Piazza Pirouette receives a Glow Up… so get ready to step in, shades on, and be dazzled. Pitti Bimbo offers a unique buyers programme, attracting key international buyers, alongside a strong press initiative each season where brands can connect directly with influential global media and tell their story on an international stage.

Running over two days from the 24-25th June Piazza Pirouette Disco Pool Party celebrates SS27 by putting a capital F on FUN. Because kids’ style should be joyful, expressive, and full of energy. In a time shaped by a complex global and geopolitical landscape, it feels more important than ever to come together and share that positivity.

Expect good vibes, uplifting moments, and a ripple effect of feel-good energy (maybe even a wave or two). Prepare to be dazzled and join the fun. We’ve got an exciting lineup of brands and collections to discover, a secret collaboration gift, and a disco pool party runway on Day 1 and you’re invited!

More details coming soon…