Rylee and Cru is a new promising poetic children’s brand founded last November by super talented illustrator and blogger Kelli Murray.
The line is in total adequation with her simple and neutral loving aesthetic. It consists of versatile staple pieces coming in soft fabrics with a vintage feel, declined in watercolors and mixed with standout prints. With art being Kelli’s passion, you could only expect beautiful prints and they are far from being disappointing. Each one is hand illustrated or painted. The overall feel is very soft and playful. The whole collection is an invitation to dream.
Named after her two children (her never ending source of inspiration) the looks of Rylee and Cru are simply adorable and you can feel Kelli worked as a fashion merchandiser previously. Everything looks so natural and coherent. You just want to buy the whole e-shop! Hopefully they will expand the size range a bit in a near future as for now the pieces go up to two years old.
The collection is made in the USA, from the printing (which she did with her very own dad) to the production. Good to know each piece of jersey has been pre-shrunk which will prevent you from worrying when washing and provide you with a priceless piece of mind.
To make a long story short, Rylee and Cru’s first collection really makes me want to see more. I am addicted already. What a beautiful debut!
Frederique Thumas
I am a Fashion consultant (I worked for Dior, Louis Vuitton and Yves Saint Laurent) and a mother of 3. I am half French and half German, married to a Belgian man. I lived in Paris, Brussels, New York, India and...back to New York. Happy to share my fashion views, product crushes (especially on the American market) and my mom's experience with you! You can also follow me on Pinterest: http://www.pinterest.com/fenetressurcour/
Subscribe to Pirouette's monthly Newsletter.
You might also like
August 23, 2024
Wheat x Pernille Teisbaek collab
Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a limited-edition capsule collection of children’s clothing in support of the Danish Childhood…
July 22, 2024
ESCADA, for all generations of women
Interview with Ioana de Vilmorin, Escada Global Creative Director Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is…
June 5, 2024
Innovation & determination, the making of DockATot
Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the business is supplanted only by…
March 28, 2024
Sticky Lemon creates new clothes collection
Bold and colourful, Sticky Lemon is much loved for their range of bags and accessories. Now they've added clothes to the mix.I often get asked in interviews ‘what draws your attention to a…
March 27, 2024
Bobo Choses opens new flagship store.
New bricks & mortar store for Bobo Choses Bobo Choses has opened a new flagship store, Rambla de Catalunya, Barcelona, Spain & we are sending our congratulations! Here’s a little…
March 20, 2024
Do you know Little Cotton Clothes?
Quality collection with a hint of English countryside Sisters and mums, Imogen & Leonie threw caution to the wind after both starting a family by then starting to design their own kidswear…
March 1, 2024
Introducing ‘True Artist’, the new kidswear brand by Bobo Choses’ Founder Adriana Esperalba
True Artist is a new Spanish brand that offers a wide range of kidswear and accessories exploring the world of emotions, the virtual and the intangible through art. Their colourful designs are…
October 16, 2023
Pirouette Picks: 5 unisex kid’s halloween costumes to play in all year round.
Dressing up for Halloween and beyond Looking for a halloween costume for the kids. Why not invest in a costume from an independent brand that’s produced with quality and longevity in mind. In…
March 30, 2023
Pirouette picks: Bootstock, NL
Brands you should know: Bootstock January's wholesale tradeshow season was fantastic for discovering relatively young brands. Due to the pandemic many have not been able to show their collection in…