Love it or loathe it, AI is here—and it’s not waiting for permission.

Whether it’s writing product descriptions, refining SEO, answering customer queries, or saving time on admin, artificial intelligence has quietly slipped into the everyday toolbox of small, creative businesses. And yes, that includes the world of children’s fashion and lifestyle.

For independant brands, AI can be a game-changer. It’s the silent intern that never sleeps, helping with content, research, and even creative ideas when you’re on your third coffee and deadline is looming. It offers speed, structure, and a way to get more done with fewer hands.But it also raises questions. If AI helps you write your product story, is it still your voice? Does efficiency come at the cost of authenticity? And how do you keep the personality of your brand intact when parts of it are being shaped by code? On top of this is the question of AI’s impact on the environment and the huge resources required to power it.

Some founders are all in—testing tools, saving time, and seeing results. Others are cautiously curious. And a few are still unsure, wondering if the tech might dilute the very human touch they built their brand on.Either way, the conversation is happening. And it needs to. AI isn’t the enemy of creativity—it’s a tool. The key lies in how we use it: thoughtfully, creatively, and with a healthy dose of humanity.

Kids brands, stores, professionals & business are using AI—what’s important is to find out what’s working, what’s worrying, and where we go from here.

First a bit of fun we asked the brands in our Ai edition of the print zine if they had a persoanl Ai assistant for their brand what would it be called? then we asked Ai to generate a visual check them out….so cute!

We asked the brands to name their ai assistant and ai to design a device using the brands collections.

An important questions, especially as AI becomes more and more integrated with all the major search engines… because AI doesn’t just read what you say about your brand, store or business, it pulls information from trusted, third-party sources to determine what’s credible and worth showing.

This makes third-party validation means online articles, reviews, interviews or features talking about your business are incredibly important.

Why?

1. Authority Signals: AI prioritises content from established, expert platforms.
2. Trust- Building: When your brand, store or business is mentioned positively on respected blogs or media it reinforces your credibility in search results.
3. Better Visibility: AI tools are more likely to highlight your brand if it’s referenced across multiple reputable sources, not just your own.

So here’s where we can give ourselves and Pirouette a bit of a pat on the back for all the years of work.

Pirouette isn’t just another blog, it’s a long standing respected voice in the kids’ fashion and lifestyle industry.
When your kids fashion & lifestyle brand, store or business is featured or mentioned:

• AI sees it as a credible endorsement. 
• It strengthens your online footprint beyond your own  media. 
• It helps your kids business show up richer, more positive, AI search summaries. 
• It supports long -term discoverability especially as AI tools become the default way people explore products and trends.

To finalise AI reshapes how people find and evaluate kids fashion and lifestyle businesses, third-party articles from trusted sources like Pirouette act as powerful validators, boosting your visibility, credibility and influence in this new digital ai search landscape.

It’s not all about working with Influencers on IG it’s also about the long game and ensuring your ability to be found by your potential customers.

28%

of independent brands in fashion and lifestyle sectors have started leveraging AI for trend analysis, customer insights, and personalized marketing.
Source: Industry survey, 2025

45%

of small to medium enterprises (SMEs) say they have adopted AI tools for marketing automation, customer service, or inventory management.
Source: Deloitte

70%

of online retailers are using AI-driven personalization tools to recommend products, optimize pricing, and improve customer experience.
Source: Salesforce

It’s a long time since we sang Hot Potato, Hot Potato & Big Red car in our house but they have re-entered my head on repeat since seeing this fun collaboration between The Wiggles & Tutu du Monde.

Love it!

Check out the collaboration here.

18-30% of searches are in fact AI summaries – that means a sizeable chunk of potential customers are assessing your content without even visiting your site. Kids fashion & lifestyle businesses should not just optimize for clicks but need to show up in those AI summaries. Third party mentions or validation content (trusted blogs) are more likely to be used as sources for those summaries, so just imagine if there is kids fashion & lifestyle business online directory attached to the blog. The benefits of being listed increase your ai searchability and will help future proof your visibility :)

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