Pirouette Collective: Kids’ Fashion & Lifestyle. Bold Moves into New Markets.

This might just be the quickest Monday Mini Memo yet — things are busy here at Pirouette HQ

One of my ongoing goals in the independent kids’ fashion and lifestyle space is to spark fresh opportunities for brands. I know budgets can be tight, which is why we’re constantly working to develop collaborative projects with partners — initiatives that drive brand awareness and open the door to new business opportunities.

With that in mind, I’m excited to introduce something new: The Pirouette Collective.
This initiative is designed to support and represent brands as they explore and enter new markets. There’s so much more to come, but for now, we’re starting by sharing the core concept, read on!

Stay tuned for the release of upcoming projects & announcement of brands!

Pirouette collective⁺ is an initiative by Pirouette designed to support forward-thinking kids’ fashion and lifestyle brands in exploring new markets. With a limited number of spaces, this exclusive program offers selected and invited brands the opportunity to test-market their collections under a unified, high-visibility presence.

Through strategic partnerships…

Where does the time go… Fast forward to this week: we have a teenage party and we will be mainly hiding…

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Back when the girls were little, I used to go all in for Halloween. I even ran the school Halloween party and one year managed to set off the fire alarm with our overenthusiastic smoke machine. Slightly chaotic evacuating a swarm of tiny witches, devils, and mini monsters… but on the bright side, the local firemen were a huge hit with the mums.

I’ve always been a firm believer in the go big or go home approach when it comes to Halloween!
Check out @skaufman4050 top picks for New York’s best Halloween decorations over the years.

Seriously spooky inspiration!