Danish shoe brand Angulus was founded in 1904 and has more than 100 years of experience in making shoes for little feet (and adults). Quality, design and comfort are very important to the brand : plantation crepe rubber soles, uppers made from the softest calf leather, shapes that allow children’s feet to move freely, with plenty of room in the toes for growing feet. A clean product with good money-value = A label to keep in mind!
A bit of history
The story of Angulus begins with Willy Madsen. Or rather, it begins with Willy’s father, who in 1904 opens a shoemaker’s workshop in Nørrebrogade in Copenhagen, Denmark. Willy is a schoolteacher at first and quite content with his job. It is only years later that he enters the story of his father’s company; – it is Willy who, in 1928, turns the shoe business upside down with the ergonomic Angulus shoe. In collaboration with doctors and physiotherapists, Willy develops a last with a rounded toe. The innovation gives children’s feet room to thrive and allows a natural muscular development. Fashion-conscious mums are shocked. They have rarely seen a shoe this ugly and cannot grasp the idea of this ergonomic non- sense. Children should wear nice little copies of their parents’ pointed shoes. Unsurprisingly, the ergonomic shoe does not sell well. Willy is disheartened, but one day his luck suddenly changes – as the story often goes. Willy’s big break is that he gets engaged to one of the great ballet stars of the time – the lovely Else Højgaard. The celebrity couple are seen in the glamour pages of the newspapers, which opens the doors to the distributors and turns Angulus children’s shoes into the talk of the town. The shoes are designed in Denmark and produced in Portugal, where 130 shoemakers oversee the production in the factory.
The designer behind Angulus
Where to buy Angulus?
In London Angulus shoes are available at Kidsen (111 Chamberlayne Road), Igloo (227 King’s Road) and online at www.kidsen.co.uk, www.iglookids.co.uk, www.childrensalon.com and www.angulus.dk.
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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