Atelier Parsmei

New kid on the block Swiss label Atelier Parsmei believe that ‘Every child should have the right to an education’ with this principle being at the origin of the label’s first collection. Ethical and sustainable Atelier Parsmei produce high fashion kid’s wear and womenswear. The collection is respectful in its production and committed to benefiting others through the purchase and wear of their pieces – fashion for education.

The SS20 collection draws on the contemporary artist Ai Wei Wei’s thought-provoking installation about the Sichuan earthquake in 2008 by referencing vintage Chinese school uniforms and their classic silhouettes. The pleats in the collection provide structure and texture, the colour palette goes from soft sky blues to popping sunny yellow, and juicy tangerine.

But at the heart of this new label is its ethos:

”We have chosen to seek a better way to produce luxury and high design fashion with social commitment and sustainable principles. From our suppliers to our customers and everyone in-between our mission is to encourage everyone to think, act and choose positively whilst finding ideas to help us create less wastage and reduce our environmental impact.”
Founder Darshana Salvisberg

The SS20 collection is now available in their newly launched on-line store with their AW20 ‘Music is an Education just presented at Pitti Bimbo & Playtime Paris.

AW20 Preview

Atelier ParsMei
Reckenbuehlstrasse 21
6005 Luzern, Switzerland

@atelierparsmei
www.atelierparsmei.com

Katie Kendrick

Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.

With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.

She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.

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