.

If you like knits + vibrant colors,  Sweet William is your perfect destination today :  they have just received a wonderful assortment for babies and children by Cabbages and Kings, Boy+Girl, Noe & Zoe, Macarons, Kidscase and Degen. All on Pirouette’s fav brands list. Retail therapy at its best!

If you are not familiar Sweet William, it’s a cult online children’s clothing destination, with two physical stores located in Williamsburg Brooklyn and downtown Manhattan. They carry a incredible selection of independent designers who work with the highest quality, and do their best to work with environmentally and ethically responsible manufacturers. All products are made from predominantly organic materials.

A total heaven for moms with aesthetic + ethical aspirations.

Manhattan store : 85 Kenmare street New York . Brooklyn store : 324 Wythe Ave, Brooklyn.

Store hours :

11-7 monday through friday
12-7 saturday and sunday


Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

All author posts


Subscribe to our Pirouette Newsletter

For news, updates and insights into the business of kids fashion & lifestyle

You might also like

© 2025 Pirouette media. All Rights Reserved.

Privacy Preference Center