So Colorful Sweet William!

October 6, 2014
|In Brands & Products
|By Florence Rolando

If you like knits + vibrant colors,  Sweet William is your perfect destination today :  they have just received a wonderful assortment for babies and children by Cabbages and Kings, Boy+Girl, Noe & Zoe, Macarons, Kidscase and Degen. All on Pirouette’s fav brands list. Retail therapy at its best!

If you are not familiar Sweet William, it’s a cult online children’s clothing destination, with two physical stores located in Williamsburg Brooklyn and downtown Manhattan. They carry a incredible selection of independent designers who work with the highest quality, and do their best to work with environmentally and ethically responsible manufacturers. All products are made from predominantly organic materials.

A total heaven for moms with aesthetic + ethical aspirations.

Manhattan store : 85 Kenmare street New York . Brooklyn store : 324 Wythe Ave, Brooklyn.

Store hours :

11-7 monday through friday
12-7 saturday and sunday

cabbages and kings kidscase macarons Noe & Zoe sweet william
Florence Rolando

Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

All author posts

Subscribe to Pirouette's monthly Newsletter.

You might also like

© 2025 Pirouette media. All Rights Reserved.

Privacy Preference Center

Privacy Preferences

When you visit any website, it may store or retrieve information through your browser, usually in the form of cookies. Since we respect your right to privacy, you can choose not to permit data collection from certain types of services. However, not allowing these services may impact your experience.

Privacy Policy

Required
You read and agreed to our Privacy Policy.

CDN

Required
For performance and security reasons, we use Flywheel as our CDN network.

YouTube

Required
We use the YouTube service to enable video content streaming on this site.

Vimeo

Required
We use the Vimeo service to enable video content streaming on this site.