December 6, 2016
Have Yourself a Merry Little Christmas with Sweet William
Recently we got in touch with children's clothing store owner Bronagh Staley to find out her favourite picks for Christmas, and to ask the very serious question we should all be asking ourselves at this time of year, am I on Santa's good or bad list ?
April 29, 2016
New arrivals, Atsuyo et Akiko
Check out the new tee-shirts, cushions, skirts, tutu from Atsuyo et Akiko. Fresh and super cute as usual, for age 3 months to 10years. They will hit the stores this week end. Photos by Amanda Pratt.
February 26, 2016
Sweet William Brooklyn Sample Sale
Fans of Bobo Choses, Nico Nico, Boy + Girl, Popupshop, it's time to rush to Williamsburg for the great Sweet William sample sale!
January 27, 2016
Misha and Puff, For Knit Lovers
Misha and Puff creates knits handmade by a group of knitters in Lima, Peru. The brand works with the best natural fibers only and their merino is incredibly soft.
December 21, 2015
Fort William, beautiful simple loungewear for kids
US famous retailer Sweet William just released their first-ever original line — it's called Fort William and it's beautiful, simple loungewear for kids.
October 1, 2015
Yume & Bacabuche = Crush of the day
I fall in love with this bunny, handmade in Brooklyn by Yume Creations. Beautifully crafted with its Liberty bloomers, pompom neck tie, movable arms and legs, threaded eyes and nose. Next to the bunny stands a onesie by Bacabuche, rather irresistible. Both products are…
March 5, 2015
Organic babies by Winter Water Factory
Be bold and make a statement in Winter Water Factory! Their crisp organic cotton is printed with imaginative graphics. Happy, colourful, the whole range was freshly delivered to store Sweet William yesterday. To buy on the spot in NE, Brooklyn, LA, or online.
November 19, 2014
Sweet William : hello California!
Our favourite US children's retailer is growing : after Brooklyn, Manhattan and an e-store, they have just expanded to Los Angeles. Located Silver Lake, a creative and inspiring area adjacent to Hollywood, the store displays a selection of independent designers who focus on…
October 6, 2014
So Colorful Sweet William!
If you like knits + vibrant colors, Sweet William is your perfect destination today : they have just received a wonderful assortment for babies and children by Cabbages and Kings, Boy+Girl, Noe & Zoe, Macarons, Kidscase and Degen. All on Pirouette's fav brands list. Retail…
May 12, 2014
Parson School panel “Making it in Children’s Wear”
This is an instructive Parson School of Design panel, animated by childrenswear consultant Caletha Crawford. Listen to the owner of Sweet William, show room owner Lynn Meyer, co-owner of Appaman, the children’s editor at Stylesight and more top industry insider speak about…
May 24, 2013
Sweet Sale : Baby Clothing
Memorial Day Sale at Sweet William : a 15% discount until Monday. Here's Pirouette selection of sweet baby clothing.
July 7, 2012
Iris, 6 years old – London, UK
With a child like Iris at home, we feel we don't need to go to the theatre or to the circus anymore. She's a real entertainer and a comic, and we laugh for a whole evening when she starts a show. But her true passion is drawing and she can spend hours with a pencil in hand. It…