Mademoiselle a Soho is a children’s label created by Alexana Bussenault and produced in Bucharest, in a family owned sewing shop. Born in Romania, Alexana lived in Paris before the whole family (her, her husband and their two boys) moved to New York in 2008.
“As a child, I grew up in a family of artists. Back in these days, my mother was an actress for the Romanian television and theather scene. My father was a director. Every other day, my house would become some backstage place for Marry Poppins or Snow White wonder worlds. I was raised in a place full of imagination, costumes, decoration and fairy tales. I’ve never cut those bonds and every piece I create is somehow inspired by my background.
My two grand-mothers were French, and handmade clothes for me and my sister. I would always sit with them, watch them create these apparels, wishing one day I could do as well as they did. I actually did try, using my mother’s curtains or my father’s shirts – no kidding.”
Although Mademoiselle a Soho is a relatively new label, one can consider that it was actually created in 2000. More exactly when Alexana moved to France with her French husband, left her marketing job, completed a full course on clothing design and started a children’s line that she named Thais & Tibere. When she moved to the US, she felt it was time to start a new story, that would combine French design, American comfort and Romanian craft. Mademoiselle a Soho was born.
Producing the line in Bucharest (Mademoiselle à Soho is the main customer of the family workshop) allows Alexana feel proud to contribute to the continuation of the crafting legacy in Romania and help the workers to preserve a decent life in difficult times…
Nostalgic and romantic, Mademoiselle a Paris is targeted to parents who love noble materials and singularity, as well as the discreet and elegant details a la francaise.
Available at Les petits Chapelais…and soon online.
Florence Rolando
Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to our Pirouette Newsletter
For news, updates and insights into the business of kids fashion & lifestyle
You might also like
October 22, 2025
Drifting between worlds: the story behind Forivor
Forivor — the children’s bedding brand weaving storytelling, nature, and quiet activism into every stitch. Forivor invites us into a world where imagination and sustainability entwine. What began…
October 6, 2025
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to learn more about the label’s fascinating rebrand. With a clear vision for future, Majbrit is…
October 5, 2025
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie Kids Partners with Haddad Brands Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its abercrombie kids label to the next level, adding global…
October 1, 2025
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja Akraberg about basics that are not so basic...
September 20, 2025
MOLO – born to ask why not!?
Molo founders Rikke & Mogens Jepson shares their kids fashion insight. Molo will always be one of my favourite brands. Not just because I’ve got to know the team (who are all lovely BTW), nor…
August 12, 2025
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's growth, product quality & marketing has been impressive over the years. Since their launch in in…
July 14, 2025
Pirouette runway show at Pitti Bimbo 101 – Mama’s shopping list
Pirouette runway show at Pitti Bimbo 101 A lot of fun whilst also making sure of your 5 a day...
May 11, 2025
Boots launches affordable Summer baby clothes collaboration for 2025 with Mollie King
Boots x Mollie King: Maybe Baby & Maybe Junior Ranges Boots has unveiled its Summer 2025 Maybe Junior and Maybe Baby collections in collaboration with Mollie King, who returns as Creative…
May 1, 2025
A symphony of style: The Sunday collective
The Sunday Collective is a brand that designs their boys collection with as much passion as their girls. It’s an even split which makes for some brilliant boyswear -cool & comfortable, we’re big…











