Rylee and Cru is a new promising poetic children’s brand founded last November by super talented illustrator and blogger Kelli Murray.

The line is in total adequation with her simple and neutral loving aesthetic. It consists of versatile staple pieces coming in soft fabrics with a vintage feel, declined in watercolors and mixed with standout prints. With art being Kelli’s passion, you could only expect beautiful prints and they are far from being disappointing. Each one is hand illustrated or painted. The overall feel is very soft and playful. The whole collection is an invitation to dream.

Named after her two children (her never ending source of inspiration) the looks of Rylee and Cru are simply adorable and you can feel Kelli worked as a fashion merchandiser previously. Everything looks so natural and coherent. You just want to buy the whole e-shop! Hopefully they will expand the size range a bit in a near future as for now the pieces go up to two years old.

The collection is made in the USA, from the printing (which she did with her very own dad) to the production. Good to know each piece of jersey has been pre-shrunk which will prevent you from worrying when washing and provide you with a priceless piece of mind.

To make a long story short, Rylee and Cru’s first collection really makes me want to see more. I am addicted already. What a beautiful debut!