Seesaw presented their F/W 15 collection at Playtime Paris and Playtime New York. Little interview with Maria Varona García.
When did you launch the brand?
Our first collection was launched last summer SS2013. The brand is a family project, born after I became a mother. I was previously working for a large company specialised in exhibition design, and I loved very much what I was doing but didn’t find it very compatible with maternity. I took a sabbatical year, and things took place when I started to work a bit with my mother, who had knitted her whole life. That gave me the impulse to start Seesaw.
How would you describe Seesaw ?
Seesaw is hip and absolutely contemporary, yet each of Seesaw creation maintains a basic and timeless feel. We choose the name because we it reflects optimism and fun in a swing from the playground. At Seesaw the original designs and quality tailoring ensures that children, and the most important, clients, are very happy.
Where are you based, where do you produce?
We have our studio in Madrid and we produce between Spain and Portugal.
In how many countries is Seesaw available?
Seesaw is available in Spain, Los Angeles, New York, Texas, Mexico, London, Germany, Turkey, Germany, Kuwait and Korea. The list is growing everyday, which is very encouraging! We are for instance we are available at thumbeline.com (US), petitlouie.co.kr (Korea), notsobigshop.com (UK).
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
You might also like
March 30, 2023
Pirouette picks: Bootstock, NL
Brands you should know: Bootstock January's wholesale tradeshow season was fantastic for discovering relatively young brands. Due to the pandemic many have not been able to show their collection in…
March 28, 2023
Mini Rodini x FILA launch – interview with founder Cassandra Rhodin
Today on Pirouette I’m talking with ‘the’ pioneer in sustainable and ethical kidswear, founder of Mini Rodini Cassandra Rhodin. Launched in 2006 Cassandra’s colourful designs are loved…
February 16, 2023
The Bright Company to close
It's very sad news to see that The Bright Company have decided to discontinue their label. The Bright Company produced sleepwear that lead the way with their organic cotton & sustainable/ ethical…
February 12, 2023
The Loft Showroom NYC – this weekend!
If you are in New York this weekend make sure to give a visit to The Loft showroom. A great group group of brands have collaborated to host their own wholesale showroom in the Big Apple. There you'll…
October 3, 2022
Pirouette picks: 5 kids’ desks you’ll love
There’s no doubt that if possible it’s well worth your child having their own desk. By having their own desk to learn and play it helps children develop independence, concentration, and…
September 20, 2022
Big Stuffed x The Animals Observatory release their first toy collaboration
Big Stuffed x The Animals Observatory The Animals Observatory recently announced its first capsule collection in collaboration with Paris-based toy brand, BigStuffed. The Animals Observatory x…
August 1, 2022
AW22 Collections Launching – The Animals Observatory
The AW22 collections are launching and first up The Animals Observatory 'La cité de la lumière' AW22 is available through their own website & stockists now. Back in January 2022 when we…
August 1, 2022
It’s Written in the Stars – The New Society FW/AW22 available now
It's Written in the Stars The New Society FW/ AW22 'It's Written in the Stars' was another really strong FW22 collection that caught our attention back in January 2022. Speaking with brand director…
May 27, 2022
Meet the Oli&Carol x Donna Wilson collection!
3 colourful and distinctive designs by Donna Wilson Oli&Carol & Donna Wilson are two of our favourites! Both sets of designer’s attention to detail, creativity and playfulness…