The Preppy Children's Beachwear of Toobydoo

Paul Thomas Lips and wife Sonja van der Wel launched Toobydoo (a word play on philosopher’s Plato and Sartre’s famous quote ‘To be, is to do’) in 2009. Clean lines, accent on practicality, preppy style for this brand sold at Saks Fifth Avenue and that was also part of a photo shoot at the White House.

Before Toobydoo Paul was in management consulting and Sonja worked for NGO’s. “Starting something completely different definitely makes you extra creative, you have to constantly think out of the box” comments Sonja. Their brand is influenced by constructivist art and design, vivid colors in stripe and geometric patterns.

Toobydoo will be part of Playtime Tokyo and Kleine Fabriek Amsterdam.

Photos by Andrew French / New York

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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