Abercrombie Kids Expands Global Reach with Haddad Brands Partnership

Abercrombie Kids Partners with Haddad Brands

Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its abercrombie kids label to the next level, adding global distribution channels and extending the line to include infant and toddler ranges.

Haddad Brands — best known for managing childrenswear for iconic names like Nike, Levi’s and Converse — brings decades of expertise and an international retail network to the collaboration. The move marks a strategic step for Abercrombie & Fitch as it continues to diversify and grow its portfolio across markets.

Under the agreement, Abercrombie & Fitch will continue to design, produce, and sell abercrombie kids collections through its own channels. Haddad Brands, meanwhile, will focus on expanding the brand’s global footprint and introducing the new younger-age categories alongside the existing 5–14-year-old range.

Fran Horowitz, CEO of Abercrombie & Fitch Co., said the partnership is about “creating opportunities to engage with new customers globally” while maintaining the brand’s reputation for comfortable, high-quality apparel that helps kids feel exceptional every day.

Jack Haddad, President of Haddad Brands, described the collaboration as a natural fit, adding that the partnership will “extend the abercrombie kids brand and make the product available to more consumers in the United States and worldwide.”

The first joint collections will debut for Fall/Back to School 2025, showcased in Haddad Brands’ showrooms globally from September next year.

This partnership represents a strong statement of intent for the abercrombie kids brand — combining design integrity with global reach, and positioning it firmly within the next generation of international children’s fashion.