Global kidswear market thrives, whilst independent labels must work to find their space

The global kids apparel market is booming. According to a recent report by Fortune Business Insights, the market was valued at USD 211.57 billion in 2024, and it’s forecasted to grow to USD 366.72 billion by 2032 — that’s a compound annual growth rate (CAGR) of 7.17%.

“Kid’s fashion has gained significant popularity in recent years as companies are launching attractive pieces of clothing that are in line with the current fashion trends for children.”
Fortune Business Insights

 

Key drivers & regional highlights

  • Growing demand & disposable income — Families in developing regions, especially Asia-Pacific, are buying more branded, stylish clothing for kids, thanks to rising incomes.
    Fortune Business Insights
  • E-commerce & urbanisation — Digital retail is expanding fast; parents want convenience, fast delivery, and the ability to compare styles online. Urban centres are where much of this demand is concentrated.
    Fortune Business Insights
  • Product trends — Cotton remains a favourite fabric for its washability, durability, and resistance to shrinkage and fading. Casual wear dominates the segment, and clothing for “above 10 years” age group is growing faster as older kids choose more trend-led garments.
    Fortune Business Insights

 

Regional breakdowns

  • Asia-Pacific — The region commanded about 36.14% market share in 2024, making it the largest single contributor.
    Fortune Business Insights
  • U.S. — Strong growth is expected, reaching USD 87.81 billion by 2032, driven by branded apparel and seasonal demand.
    Fortune Business Insights
  • Europe & UK — Fashion awareness, sustainability, and ethical production are pushing demand upward; parents are more willing to pay for quality, eco-friendly kidswear.
    Fortune Business Insights

 

What this means for brands

For brands in the kidswear arena, the opportunity is huge — but it’s no longer enough to simply offer cute designs. Success will depend on combining trend awareness with sustainability, fabric quality, and a seamless digital shopping experience. Brands that can hit all those notes stand to benefit the most in this fast-growing market.

News in brief