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Drifting between worlds: the story behind Forivor
Forivor — the children’s bedding brand weaving storytelling, nature, and quiet activism into every stitch. Forivor invites us into a world where imagination and sustainability entwine. What began…
Pirouette collective⁺
Bold brands exploring new markets in kids' fashion & lifestyle. What is the Pirouette collective⁺ ? Pirouette collective⁺ is an initiative by Pirouette designed to support forward-thinking…
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to learn more about the label’s fascinating rebrand. With a clear vision for future, Majbrit is…
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie Kids Partners with Haddad Brands Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its abercrombie kids label to the next level, adding global…
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja Akraberg about basics that are not so basic...
MOLO – born to ask why not!?
Molo founders Rikke & Mogens Jepson shares their kids fashion insight. Molo will always be one of my favourite brands. Not just because I’ve got to know the team (who are all lovely BTW), nor…
Buckhead shoes shares insights from CBME
Interview with Buckhead owner: Erdem Yılmaz In this Pirouette interview, we sit down with the founder of Buckhead Shoes to talk innovation, trade shows, and what it really takes to stand out in…
Maison & Objet 2025: Spotlight on the Kids & Play Universe
Maison&Objet Paris - the decoration and lifestyle industry’s most highly publicised event. This week, Maison & Objet returns to Paris Nord Villepinte from September 4-8 & all eyes are on…
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's growth, product quality & marketing has been impressive over the years. Since their launch in in…
