Time travel to Pitti Bimbo 98!
For the forthcoming AW/FW24 selling season “PittiTime” is the theme of Pitti Immagine’s winter fairs and the new Pitti Bimbo ad campaign, directed by Leonardo Corallini and coordinated by creative director Angelo Figus.
The idea…
For children, time is play. It allows them to wander from one era to another, from dinosaurs to astronauts. It’s a fantastic trip that erases both distance and the clock hands. These inspirations and themes captivate generation after generation with a mystifying continuity, echoing in a child’s imagination through everything from clothing and accessories to design and storytelling, linking together all these different worlds
ANGELO FIGUS, creative director
Now a word about the show…
Thinking about our January edition, nothing captures the essence of Pitti Bimbo more vividly than the rhythmic sweep of time. Like clockwork, each season arrives to suggest, showcase, contrast, anticipate, and innovate. After all, kidswear embodies this duality of motion and stillness: it continuously evolves through innovative fabric research and novel designs yet remains anchored to timeless inspirations. On the one hand, it mirrors adult attire; on the other, it ventures increasingly into fantasy, allowing playful disguises to become part of everyday dress. The outcome is a wardrobe where both classic and athletic styles embrace whimsical elements and the thrill of surprise, playfully engaging with children and encouraging them to be not just wearers but active participants in the joy of dressing.
AGOSTINO POLETTO, general director of Pitti Immagine
Find out more about Angelo Figus read the WWD article here.
Subscribe to Pirouette's monthly Newsletter.
You might also like
What’s hot!? at Pitti Bimbo 100-001
During the two days of Pitti Bimbo 100-001 make sure to check out Pirouette's "What's Hot!?" video installation at the show. From giftables, to shoes, to clothing there's lots to check out &…
Find the Pirouette directory zine* in Playtime Paris & New York visitor bags
Find your copy of the Pirouette directory zine* in the Playtime Paris visitor bags this weekend. Packed with business info the directory zine shares the thoughts of anonymous buyers and brands, looks…
Playtime with Chantal Danguillaume
Interview with Playtime Show Director Chantal DanguillaumeShow Director Chantal Danguillaume explains what excites her about the trade season, how Playtime has evolved over the years and how the…
Children’s show – New York
Children’s show runs from the 29-30 July, describing themselves as ‘the elevated International baby and children fashion industry expo in New York city.’ Interview with show…
directory* picks at Playtime Paris SS25
Our directory* picks from the Playtime Paris show SS25 collections.
directory* zine – Playtime edition SS25
Paris plays host to more than the Olympics The Spring Summer ‘25 kids’ fashion & lifestyle selling season hits France just as the world’s focus goes Olympic in the beautiful city of Paris. A…
INTERVIEW Kidswear time with Raffaello Napoleone
At Pitti Bimbo 98 with Raffaello NapoleoneCEO of Pitti Immagine since 1995. Since his tenure Pitti has developed a diverse array of shows from fashion to food, to fragrance. Here he devotes his time…
Unduetrestella DESIGN WEEK
Kids PR agency Unduetrestella announces their design week 2024 Unduetrestella DESIGN WEEK is proud to collaborate for the first time with TOG Together To Go, on the occasion of the 2024…
All eyes on NYC this weekend!
It’s all eye’s on Playtime New York & Kids Hub this weekend, Pirouette will be state side for all three days in the city that never sleeps.
February 11-13, 2024
Metropolitan Pavilion