Bundle up!

Freshly arrived at Sweet William is Mormor's collection of cold weather comforts. Hand knit clothes with a personal touch made in Denmark and…

Collectif Copirates

The "Collectif Copirates" was founded in 2009 by Lydia Rump (stylist) and Myriam Balaÿ Devidal (who graduated in Industrial Products Design at Ecole…

Numero 74 , what is Numero 74?

Founded by Poupy Sfez and Nancy Fanton, Numéro 74 is a new brand/e-store of  textiles and vintage furniture for children . The brand is based in…

Christmas is behind the door…

It is getting dark early now here in London, the heater is on and Selfridges has already opened a large Christmas section. How did all that arrive so…

The poetic world of April Showers

April Showers creates a poetic universe with a full range of children's wear, bed linens, and fashion accessories, all in warm fall shades. The…

Birdie birdie nam nam…

Do you know Places and Spaces? A great e-store to source and purchase a unique selection of furniture and objects from brands such as Droog,…

Fresh Atuyo et Akiko arrival @sweetwilliamltd.com!

New arrivals at Sweet William : Atsuyo et Akiko's fun children tees and accessories. Mom can wear them too -I do ;-)

Cube on Cube : Bold, Bright and Rock ‘n Roll

Cube on Cube is a modular concept that stimulates creativity. No tools needed: cylinders connect the blocks. All you need is a bit of space, the love…

Wolf : Tees by Artists, Illustrators & Graphics Designers

Liesbeth started Wolf a little over a year ago because she thought there just weren't enough beautifully designed quality T-shirts for kids. So she…

A new children’s furniture line – made in the UK!

Among the products seen at London's Design Week, the furniture by IO KIDS DESIGN stayed with me. A brand new line for children, made of  Scandinavian…

Want To be a Star?

Enter the Star System with Noeuf.com ! Red Star Body Bobo Choses, Star Crayons Colour me Fun, Super Star Dream Blanket Aden&Anais, 

For all Jess Brown Dolls lovers…

New Jess Brown Dolls arrival at Sweet William. All lovingly handmade of cotton muslin, linen, and primarily recycled antique fabrics and findings.……