I struggle with selling the most.

We struggle most with the sales part but we are still young. I hope this will change very soon.

Making a sustainable product, definitely! It is still a long process within the fashion industry to make your product sustainable.

No, there’s not enough time or money to promote the brand. If there was money there would be time.

I spend half of the time promoting it.

Definitely not!  As a small self owned business it’s always a struggle to know what to give your priority, your time and budget.

Buyers responding to emails.

A collaboration with high fashion store.

Previous well working markets getting back.

...start selling early. Follow up with customers outside of the season. Have a clear communication with buyers, what works, what doesn’t.

...spread out sales across countries.

...find out your personal strong point of sale, creativity, personal you.

...nag buyers, especially with a product that is not for them. If you are a small team focus on priorities and don’t fuss over too many trivial details. Don’t be late with deliveries.

...follow the rules.

...try to copy someone or something in order to get more sales or to try to satisfy everyone.

It’s all about comfort now. Will the kid wear it? Children have a lot more say in what they’re wearing - they are making the decisions, it has to be comfortable for them. The quality needs to be good and the parent needs to like it, but ultimately it is becoming the child’s decision. Kids are so texture sensitive these days itchy, scratchy clothes do not work. This can mean a lot of pieces for a lot of people are off the table, which is so sad.

The Wow Factor. Some brands make sure to infuse creativity, originality, and rebirth in every collection, while other brands stick to what works for them. They tweak styles/ designs only minimally and although the designs are easily identified with the brand-image, they might get stale and repetitive. When I consider making an order with a brand, I’m always drawn to the brands that stand out and are doing something that looks different and unique. There needs to be something that will make the collection/ products catch the customer’s attention so that shopper will say “WOW! I need to have that NOW”.

Practicality - even if the collection is for a party or for a special occasion, it should be practical for a child to wear.

Soft and comfortable. The garments need to feel good and be comfortable for a child.

I would love to find a solution to the discount and promotion aspect of the market. Discounts and promotions eat into slim profit margins. This kind of market strategy should be more aligned with the fast-fashion market, but has seeped into this niche market that is filled with many small labels that struggle with profit margins to begin with

I would love for brands to get formulaic about their process with delivering us marketing materials. This all needs to be streamlined. It is so hard to chase after brands for the assets. We have limited time to get things on the site and to be able to promote them we need good imagery. I cannot promote a brand if I do not have good imagery. Period!

Create something unique, change things up a bit. Don’t keep repeating what you’ve done in the past.

I’m looking for pieces with exceptional quality and design that are also easy to wear and comfortable for children. It doesn’t all have to be sweats, but we really need to think about all the things that children are sensitive to these days, and the list is long. At least it is in the US.

Adorable

Wearable

Affordable

Sustainable

Adorable

Wearable

Affordable

Sustainable