We are under the spell with Oeuf’s latest photoshoot, featuring dogs, cats, rabbits and even a turtle, from an animal shelter in Brooklyn. Such a wonderful idea combining brand awareness + charity. All this is coming from Sophie Demenge’s true love for animals, and for her creative mind constantly inventing stories that speak to us and bring big smiles on our faces.
“I don’t remember ever living without animals” says Sophie. “They have been a constant source of love, and have provided me with great comfort throughout my life. I have felt more understood by animals than all my therapists combined. (And I’ve had great therapists!). Not far from my home there is a “no-kill” animal shelter named Sean Casey Animal Rescue, and I’ve been truly touched by the work Sean does, as well as the animals he rehabilitates. In order to bring awareness to SCAR, and in an attempt to help Sean place his animals in new homes, we have created a series of animal portraits. I think you’ll agree, they capture a bit of the joy that animals can bring to us all. If you would be interested in adopting one of these friends (believe me, they’re completely irresistible!), please contact SCAR directly at info@nyanimalrescue.org. We hope you can help us find these animals their forever homes.Of course, we can’t all adopt, but there are other ways to share the love! From October 24th to October 31st, we’re contributing 20% of all sales from oeufnyc.com to SCAR. It’s the least we can do to thank Sean and all his animals for the huge smiles this project has given us”.
Xx Sophie
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
You might also like
October 24, 2024
A Day in the Life… Margaux Giudicelli, Loumio
A day in the life of a kids' swimwear brand owner. Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly, stylish, and protective children’s swimwear for a…
October 21, 2024
Shrimps x BINIBAMBA
Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA collection. Capture the cosiness of Christmas with…
August 23, 2024
Another new store opening for The Animals Observatory in South Korea.
A new store opening for The Animals Observatory in South Korea at Daejeon Shinsegae Art & Science:1 Expo -Ro, Yuseong-Gu Daejeon taking the number of store mon-brand stores to 4 in the country.…
February 29, 2024
Jean Jullien’s ‘Paper People’ at Le Bon Marche Rive Gauche, Paris
If you're in Paris make sure to pop into Le Bon Marche, Rive Gauche - there you will encounter two gigantic blue paper people created by Jean Jullien. Art set in a retail space ensuring an enhanced…
October 6, 2021
Pirouette kicks back into action
After being hacked & disabled we're back to bringing the whats what in Kid's fashion & lifestyle! Pirouette has been a little quiet for a while. In part at least because I've been working for…
August 27, 2020
Little Creative Factory AW20 collection ‘Unexpected Poetry’ launches today!
It's been a year since founder and designer of Little Creative Factory made the big move to the even bigger Apple with her lovely family. What a year it has been, there's no stopping this family…
November 12, 2019
Pirouette #CoupDeCoeur: Quiet Town Shower Curtains
The covetable shower curtain is quite the elusive thing to discover, however Brooklyn based Quiet Town's wonderful designs are something a little bit special. Discover Pirouette's #CoupDeCoeur Quiet…
October 21, 2019
Maison Mangostan x Melijoe
Sneaker addicts at the ready! Colourful and covetable footwear label Maison Mangostan and Pirouette favourite kid’s fashion retailer Melijoe have come together to create a very special limited…
September 27, 2019
Photography: The Many Faces of the Grown Man’s Self – Léa Wormsbach
Proving studio shoots need not be boring - a rich deep colour palette can project a luxury aesthetic and stand out from the saturated tendency of standard catalogue shots. The photography of Léa…