a for apple & opening ceremony

For its very first kidswear collection, the cult New York store Opening Ceremony invited Hong Kong-based brand
A for Apple. The line offers a variety of summer weather essentials, including lightweight jackets and airy cotton dresses, for girls and boys, age 6 months through 6 years.

The clothes are made of the highest quality of fabrics with fun prints and vibrant colors: plush fleece flare coats in bright apple red and deep navy. I particularly loved the short-sleeve godet dress in the softest organic jersey, as well as the schoolboy-styled blazers with custom embroidery patches.

Each Opening Ceremony by A for Apple style has a corresponding name beginning with the letter “A” – from “Aaron” (oxford shirt) and “Anita” (flare coat) to “Arthur” (schoolboy jacket) and “Audrey” (godet dress). All pieces are finished with a signature co-branded snap.

A for apple was founded in 2009 by fashion stylist Denise Ho and children’s apparel manufacturer Jeffrey Chau. Opening Ceremony was founded in September of 2002 in New York by Carol Lim and Humberto Leon.

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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