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Company Profile : New Generals

June 27, 2012
|In Mood of the Day
|By Florence Rolando

Brand name : New Generals – Company name : Sort Group

Website : www.newgenerals.com

Date of creation : 2010

Country of origin : Denmark – Country of production : Turkey

Name of the founders : Majbrit Weidemann and Joen Weidemann

Number of employees : N/A

Number of sales points N/A

Where to find the brand online? : http://newgenerals.com/customer-service/shop-finder/

Own e-store ?  shop.newgenerals.com, launched April 2012

Company statement or tag line : Ethicool

What makes the brand stand out?  cool + ethical + organic = ethicool

A quote from a client or journalist?  “Offering the sort of ultra-cool pieces that have made Copenhagen the go-to place for seriously stylish design, New General’s approach to kidswear mixes comfort with style”. Lisa Stephens, The Ecologist

How many pieces per collection : N/A

Main materials used : Cotton

Your trade show planning for next season?  Next season: Pitti Bimbo, CPH Kids

Plans for the future?  NA

Name of the photographer for the photos attached:  Morten Laursen

 

new generals
Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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