You surely know Jumina, the Norvegian clothing brand inspired by stories and fairy tales. Adding to their artistic approach to children’s fashion, Jumina now write their own stories and they are about to publish their first storybook about friendship (Author Kim A. Rognmo, Design Elisabeth G. Rognmo, Illustrations Amalia K). The book’s  illustrations will be decorating pieces of the F/W 13 collection as well as jewelry items, bed linens and cushions in soft organic cotton.

Jumina will show exclusively at Playtime Paris this week end.

Their S/S 13 collection is available worldwide, from Israel (Shan and Toad) to Korea (Pigve) and Japan (Le Petit Trianon).