Creativity, consumer savviness, quality, imaginative and interactive design, longevity and sustainability were some of the wonderful reasons the winners of our Pirouette One to Watch caught our eye. AW18 collections from Pitti Bimbo, Dot to Dot London and Playtime New York. Some great labels for you to look out for…

Pitti Immagine Bimbo

Fashion: Mum of Six

Pirouette One to Watch AW18 : Mum of Six

Stella Aminova is the owner of the ‘Five kids’ store in Russia. Since adding one more to the brood she has launched her label ‘Mum of Six’. As such this store owning, fashion loving mum of six really knows what her customers are looking for with the collection being fun, bright and practical in equal measures. Strong imagery, targeted marketing aimed at an international customer. A clever lady with a gift for time management (I imagine), see our interview with Stella Aminova at Pitti.

Pirouette One to Watch AW18 : Mum of Six

Design: Novel Walk

Pirouette One to Watch AW18 : novel_walk

Hailing from Spain, Novel Walk combines super quality with a cool aesthetic. The shoe collection has both girl’s and boy’s lines. The boy’s line for AW18 is a favourite. Lovely to see boys being catered for with really well designed functional yet stylish shoes. Their SS18 collection is available now.

Pirouette One to Watch AW18 : Novel Walk

Dot to Dot London

Fashion: Ari London

Pirouette One to Watch AW18 : Ari London

A UK based luxury girl’s line completely new to the market. Ari London has huge potential manufacturing from a small studio in bonnie Scotland. You can subscribe to receive news of their launch which is pretty imminent. We can’t wait to see how Ari London develops…

Pirouette One to Watch AW18 : Ari London

Design: Mini Wallers

Pirouette One to Watch AW18 : mini wallers

Mini Wallers produce large circular decals – a visual portal for a child to get lost in their imagination. They currently have three versions: A flamingo named Val, an octopus called Derek, and a penguin called Bruce. There is some evidence on their insta feed of a pastel shade edition coming soon but you will have to keep a look out.

Pirouette One to Watch AW18 : Mini wallers

Playtime New York

Fashion: Devon’s Drawer

Pirouette One to Watch AW18 : Devon's Drawer

Heirloom clothing using sustainable fabrics. Although launched in 2012, Devon’s Drawer has developed and grown into the collection that I fell in love with at New York. The pieces are substantial, using indigo denim, etc, without being heavy. The denim is pre-washed bringing lightness to the garment. The pieces are stylish but not so trend driven that they will go out of fashion. Meaning each garment should enjoy the longevity it deserves.

Pirouette One to Watch AW18 : Devon's Drawer


Design: Gautier studio

Pirouette One to Watch AW18 : Gautier Studio

Montreal based Gautier studio enjoys working with top designers who imagine products that are always natural, practical and unique. Slightly scandi in style, the products are playful and interactive. Whilst the designs will appeal not only to kids but also to their design loving parents. Proof kid’s design doesn’t have to be digital to be interactive and engaging.

Pirouette One to Watch AW18 : Gautier Studio 


AW18 Pirouette One to Watch Winner interviews to follow….

Pirouette One to Watch Winners