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New Brands at Playtime!

July 3, 2013
|In Mood of the Day, Trade Shows
|By Florence Rolando

400 brands and lots of new comers at  Playtime Paris. Have you heard of Mono, Anatology,  La Loi, Ettel Bettel, Astrid & Friends? These are the brands that Pirouette will first check this Saturday at the show, for their little “je ne sais quoi”, something attractive like a name, eye catching visuals, punchy words …a promise of delivering something new, something different. Exciting!

 

Mono:  (Spain/France) Designed by a duo, two friends who work in fashion and luxury, one in Paris and one in Barcelona (main photo) New shapes, noble materials, crafty cuts, easy care. New Look!

Anatology (France) STAND B10 – Nursery, bedding and accessories with graphic prints like hyper-realistic animals. A collection, inspired by a mix of art, design, architecture and nature. Bold!

La Loi (UK) STAND A33 – Cool digitally printed unisex leggings and tees. Wow! Read a Pirouette post about La Loi here.

Astrid & Friends (France) STAND G08-F09 – Unisex comfy outfits in subtle shades in sizes 6-24 months. Scandinavian touch + pinch of French attitude. Knits, cotton, plaids, charcoal, mustard yellow. Sweet!

Ettel Bettel (Israel) Baby and toddler clothes + accessories, organic cotton and muted colour palette. Soft and tonic!

 

Don’t forget to check also Milk and Rock (Portugal) and Motoreta (Spain).

Anatology La Loi Mono Playtime
Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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