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According to a survey published in the magazine Fashion (Feb 11), Italians spend 4.3 billion Euros in 0 to 14 years old clothing. Most successful is the newborn segment.

56% of store owners report sales are down, 40% flat, 4% up.

What are Italian children’s wear buyers looking for when they buy? Good value for money 57% – Design/style content 16% – Brand name 14%  – Good price 12% (no, Italians are not totally obsessed with big fashion names!).

The last and sad number : 13.6% of the children are obese in Italy.



 


Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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