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According to a survey published in the magazine Fashion (Feb 11), Italians spend 4.3 billion Euros in 0 to 14 years old clothing. Most successful is the newborn segment.

56% of store owners report sales are down, 40% flat, 4% up.

What are Italian children’s wear buyers looking for when they buy? Good value for money 57% – Design/style content 16% – Brand name 14%  – Good price 12% (no, Italians are not totally obsessed with big fashion names!).

The last and sad number : 13.6% of the children are obese in Italy.