TikTok… time is running out
Why do we shy away from TikTok As an industry are we missing the boat by ignoring the untapped potential of the TikTok parent/child consumer audience. Surely it’s where the future customer base will…
directory* picks at Playtime Paris SS25
Our directory* picks from the Playtime Paris show SS25 collections.
6 things for ‘good fortune’ in the Chinese market.
A look at the Chinese market with Ivo Au Yeung 6 is symbolic of good fortune in China and is considered a great number for business. So we asked Ivo Au Yeung from RollingKids & C.O.T.E.…
directory* zine – Playtime edition SS25
Paris plays host to more than the Olympics The Spring Summer ‘25 kids’ fashion & lifestyle selling season hits France just as the world’s focus goes Olympic in the beautiful city of Paris. A…
INTERVIEW Kidswear time with Raffaello Napoleone
At Pitti Bimbo 98 with Raffaello NapoleoneCEO of Pitti Immagine since 1995. Since his tenure Pitti has developed a diverse array of shows from fashion to food, to fragrance. Here he devotes his time…
Innovation & determination, the making of DockATot
Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the business is supplanted only by…
In my opinion: Shoshana Kazab
Women in business Shoshana is a familiar face to those of us in the industry. As founder of Fuse Communications and Kidswear Collective there’s not much she doesn’t know about kids’ fashion and…
Women in business
It may be surprising (or not, I haven’t quite worked it out yet) to learn that globally one in three businesses have woman among the principal owners*. There is however a uniquely interesting…
Unduetrestella DESIGN WEEK
Kids PR agency Unduetrestella announces their design week 2024 Unduetrestella DESIGN WEEK is proud to collaborate for the first time with TOG Together To Go, on the occasion of the 2024…
PR Agency: Unduetrestella
Unduetrestella, Milan, Italy.Unduetrestella works with design and lifestyle brands related to children and families. In recent years, in Italy, the interest in the space dedicated to kids domestic…
Sticky Lemon creates new clothes collection
Bold and colourful, Sticky Lemon is much loved for their range of bags and accessories. Now they've added clothes to the mix.I often get asked in interviews ‘what draws your attention to a…
Bobo Choses opens new flagship store.
New bricks & mortar store for Bobo Choses Bobo Choses has opened a new flagship store, Rambla de Catalunya, Barcelona, Spain & we are sending our congratulations! Here’s a little…
Do you know Little Cotton Clothes?
Quality collection with a hint of English countryside Sisters and mums, Imogen & Leonie threw caution to the wind after both starting a family by then starting to design their own kidswear…
Vida Kids
Vida Kids, London, UK.Celebrating 20 years in 2023, Vida Kids represents childrenswear and lifestyle brands from around the world. Their showroom and office is located in Islington, London. When…
Introducing ‘True Artist’, the new kidswear brand by Bobo Choses’ Founder Adriana Esperalba
True Artist is a new Spanish brand that offers a wide range of kidswear and accessories exploring the world of emotions, the virtual and the intangible through art. Their colourful designs are…
Jean Jullien’s ‘Paper People’ at Le Bon Marche Rive Gauche, Paris
If you're in Paris make sure to pop into Le Bon Marche, Rive Gauche - there you will encounter two gigantic blue paper people created by Jean Jullien. Art set in a retail space ensuring an enhanced…
The Little Red Planet
Mindi Smith talks to us about The Little Red Planet, her children's boutique based in Sag Harbor, New YorkLaunched online in September 2018, the first brick ‘n mortar followed in Dec 2018.…
All eyes on NYC this weekend!
It’s all eye’s on Playtime New York & Kids Hub this weekend, Pirouette will be state side for all three days in the city that never sleeps.
February 11-13, 2024
Metropolitan Pavilion
Julie Vianey – stylist
Julie Vianey shares some of her experiences as a stylist.Julie Vianey is a freelance kids and fashion stylist based in London with 15 years experience. She has worked for iconic brands such as…
Cookie Dough boutique
Yasmin Agha talks to us about Cookie Dough, her beautiful children's boutique in downtown Beirut.Cookie Dough Boutique sits in downtown Beirut, on the corner of one of the most prestigious locations…