Freshly arrived at Sweet William is Mormor’s collection of cold weather comforts. Hand knit clothes with a personal touch made in Denmark and Bolivia. All made of soft, and warm alpaca wool. Perfect to bundle girls and boys of all ages in style.
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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October 16, 2023
Pirouette Picks: 5 unisex kid’s halloween costumes to play in all year round.
Dressing up for Halloween and beyond Looking for a halloween costume for the kids. Why not invest in a costume from an independent brand that’s produced with quality and longevity in mind. In…
October 13, 2023
Store Profile: English Rabbit, Beverly Hills, California
English Rabbit – Luxury children’s boutique We take a look at luxury children’s boutique English Rabbit, Beverly Hills, California – offering curated designer clothing, shoes…
March 30, 2023
Pirouette picks: Bootstock, NL
Brands you should know: Bootstock January's wholesale tradeshow season was fantastic for discovering relatively young brands. Due to the pandemic many have not been able to show their collection in…
March 28, 2023
Mini Rodini x FILA launch – interview with founder Cassandra Rhodin
Today on Pirouette I’m talking with ‘the’ pioneer in sustainable and ethical kidswear, founder of Mini Rodini Cassandra Rhodin. Launched in 2006 Cassandra’s colourful designs are loved…
February 16, 2023
The Bright Company to close
It's very sad news to see that The Bright Company have decided to discontinue their label. The Bright Company produced sleepwear that lead the way with their organic cotton & sustainable/ ethical…
February 12, 2023
The Loft Showroom NYC – this weekend!
If you are in New York this weekend make sure to give a visit to The Loft showroom. A great group group of brands have collaborated to host their own wholesale showroom in the Big Apple. There you'll…
October 3, 2022
Pirouette picks: 5 kids’ desks you’ll love
There’s no doubt that if possible it’s well worth your child having their own desk. By having their own desk to learn and play it helps children develop independence, concentration, and…
September 20, 2022
Big Stuffed x The Animals Observatory release their first toy collaboration
Big Stuffed x The Animals Observatory The Animals Observatory recently announced its first capsule collection in collaboration with Paris-based toy brand, BigStuffed. The Animals Observatory x…
August 18, 2022
New Bricks & Mortar Store ‘Charlie & Lu’ opens in Essen
More evidence that the rejuvenation of bricks & mortar is underway. Paade Mode have just opened their flagship store in Riga. Carmel London has a new location on Madison Avenue in New York whilst…