Portuguese label Piùpiùchick just opened a store in Foz, the authentic and chic Porto neighbourhood by the sea. It’s no surprise that the label was created by an architect, an engineer and a designer as the space is very cute and cleverly done.
Launched 2 years ago, Piupiuchick offers a collection of children’s clothing and accessories for 0-8y, designed and produced in Portugal. The collection is very rich for such a young label, with lots of silhouettes, textures and patterns, a great mix of woven fabrics and knits. I like the good balance between classical and modern, the attention to details, the combination of bright colours and subtle tones, the cute shoes and bags. There’s even a little selection of home decor and accessories.The whole assortment creates a rich and consistent lifestyle.
Mariana, Inês and Marta, the three women behind the scene, started working together 10 years ago as Moopi, an architecture and decoration office. When they became mothers (they have 2 children each), their interest shifted towards children’s fashion. They started to think about the brand five years ago, and officially launched it in 2012.
Being located in North of Portugal, next to the heart of the textile industry, allowed them to work with great factories and to to offer a very good quality at affordable prices.
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
You might also like
December 10, 2024
Kids’ fashion brands: What to do with archive stock? Now Used
Now Used is inviting you to work with them! What to do with your archive stock? Maybe there is a helpful new solution for that...Excess stock is a burden. Not only environmentally but financially…
November 29, 2024
The Nappy Guy
Interview with Guy Fennell - The nappy guy .To be fair it’s been a while since a man changing a nappy merited a headline. However Guy & Abi Fennell are on a mission to democratise eco-friendly…
October 29, 2024
Rumer is sustainable nappies & wipes are the way forward!
Pura announces collaboration with Hollywood actress Rumer Willis. Pura have got together with Hollywood star Rumer Willis – the daughter of actors Bruce Willis and Demi Moore, on a mission to…
October 24, 2024
A Day in the Life… Margaux Giudicelli, Loumio
A day in the life of a kids' swimwear brand owner. Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly, stylish, and protective children’s swimwear for a…
October 21, 2024
Shrimps x BINIBAMBA
Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA collection. Capture the cosiness of Christmas with…
October 15, 2024
Q&A with Sticky Lemon
Interview with team Sticky Lemon. Hailing from the Netherlands, Sticky Lemon designs are always sweet fun & never sour. Their quality & attention to detail is conspicuous throughout their…
August 27, 2024
What do you really need when planning the arrival of your first baby?
Izabela Minkiewicz founder of Blue Almonds Situated in London between South Kensington, Chelsea & Knightsbridge Blue Almonds is a beautifully curated boutique stocked with everything parents…
August 23, 2024
Wheat x Pernille Teisbaek collab
Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a limited-edition capsule collection of children’s clothing in support of the Danish Childhood…
July 22, 2024
ESCADA, for all generations of women
Interview with Ioana de Vilmorin, Escada Global Creative Director Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is…