Founded in 2006 by Carol Chyau (from Taiwan) and Marie So (from Hong Kong), Shokay aims to be China’s first socially responsible lifestyle brand. The products, for adults, children and home, are made from 100% yak down sourced sustainably from Tibetan herders in Western China. Unlike wool, yak down is extremely soft, does not itch, and is comparable to cashmere. Shokay’s flagship store in Shanghai is located in Tianzifang, a popular creative shopping center in lively Taikang Road, and the collection is also carried in over 100 stores in 10 countries. If you visit Shanghai, don’t miss Pin Wei, a fun design store at Art Deco building 1933, formerly an abattoir, and now a Shanghai hot spot where you can eat, drink, see art and shop local products. Pin Wei carries a great selection of Shokay’s home collection.
Subscribe to Pirouette's monthly Newsletter.
You might also like
Kids’ fashion brands: What to do with archive stock? Now Used
Now Used is inviting you to work with them! What to do with your archive stock? Maybe there is a helpful new solution for that...Excess stock is a burden. Not only environmentally but financially…
The Nappy Guy
Interview with Guy Fennell - The nappy guy .To be fair it’s been a while since a man changing a nappy merited a headline. However Guy & Abi Fennell are on a mission to democratise eco-friendly…
Rumer is sustainable nappies & wipes are the way forward!
Pura announces collaboration with Hollywood actress Rumer Willis. Pura have got together with Hollywood star Rumer Willis – the daughter of actors Bruce Willis and Demi Moore, on a mission to…
A Day in the Life… Margaux Giudicelli, Loumio
A day in the life of a kids' swimwear brand owner. Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly, stylish, and protective children’s swimwear for a…
Shrimps x BINIBAMBA
Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA collection. Capture the cosiness of Christmas with…
Q&A with Sticky Lemon
Interview with team Sticky Lemon. Hailing from the Netherlands, Sticky Lemon designs are always sweet fun & never sour. Their quality & attention to detail is conspicuous throughout their…
What do you really need when planning the arrival of your first baby?
Izabela Minkiewicz founder of Blue Almonds Situated in London between South Kensington, Chelsea & Knightsbridge Blue Almonds is a beautifully curated boutique stocked with everything parents…
Wheat x Pernille Teisbaek collab
Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a limited-edition capsule collection of children’s clothing in support of the Danish Childhood…
ESCADA, for all generations of women
Interview with Ioana de Vilmorin, Escada Global Creative Director Though the fashion industry is densely populated with women they become much more scarce the higher you climb, yet Escada is…