On the success of Scandinavian Brands

Since I moved from the US to the UK four years ago, I was struck by the strong presence of Scandinavian brands, by their huge success - almost a cult thing one might say. I started asking around for the reasons of such a success; the words “comfortable, functional, fun, honest,…

Sophia, 4 years old – London, UK

Sessi (Sophia) loves ballet, being creative , adventuring , she is incredibly curious and asks questions about everything. Her mother Carla de Reyes Mezbur is the Co-founder of  Sisters Guild (www.sistersguild.com) blogger (www.sistersguild.blogspot.com) and full time mum to…