Our favourite US children’s retailer is growing : after Brooklyn, Manhattan and an e-store, they have just expanded to Los Angeles. Located  Silver Lake, a creative and inspiring area adjacent to Hollywood, the store displays a selection of independent designers who focus on high quality, ethical production and organic materials. 

Brands include anais and i, atsuyo et akiko , bobo choses, boy+girl, coral and tusk, dagmar daley, esp no.1, goat milkh-lug,  jess brown, kidscase, little creative factory, miller , nico nico, noé & zoë , woven play and many more. Store owner Bronagh and Peter Staley moved to LA with their two children Fiontan (7 years old) and Icy (2 years old). What’s in the immediate store vicinity? Bronagh recommends Song if you are hungry (a wonderful Thai place across the street on Sunset), and for a bit of stylish adult’s shopping Drema Collective (beautiful jewellery) and MOHAWK (women’s apparel – “ll definitely be shopping there!”).

Sweet William Ltd

Los Angeles
1406 Micheltorena St
LA, CA 90026
324 Wythe Avenue
Brooklyn, NY 11249
85 Kenmare Street
New York, NY 10012