10 picks from Vida kids’ press day
Introducing Pirouette's new London contributor Louisa Rowland. Vida Kids AW19 Press Day was a perfect reflection of our eco-organically aware and concerned times – fully caffeinated tea and sugared biscuits were replaced with Can0 Water and Pink Lady apples and press releases,…
Velveteen
Brand name: Velveteen Company name : Velveteen International Limited Website: www.velveteenclothing.com Date of creation: 14 April 2013
Time for Playtime Paris. 30 June – 2 July, 24th edition.
This Saturday Playtime Paris will open the doors to their 24th edition. This edition has a whopping 54o brands exhibiting, 100 of which are exhibiting for the first time so there will certainly be a lot to look at! Playtime also has a number of fantastic projects during the…
Pitti Bimbo 87 video diary – DAY 3
Day 3 the final day at Pitti Bimbo 87 is always a great day to catch up with some of the brands. We talk to Velveteen, Nikolia, Paade Mode, Miss L. Ray, and Raspberry Plum about their SS19 collections before finally heading off back home.
Bonne Année – Highlights 2017
A very Happy New Year to everybody! As we move on from 2017 into 2018, we take a look back at some of Pirouette's articles from the past year.
Chunky Textured Knits AW17 #CoupDeCoeur
Knitwear basics are good and a core staple to a winter wardrobe, but it's also good to fall in love from time to time and invest in a statement piece, that will last through from child to child. Luckily oversized chunky textured statement knits make an eye-catching appearance in…
In conversation with founder Laura Egloff and her go to stylist Jessica Zindren : Velveteen AW17
With each new collection, a new photography campaign is required to promote, capture and draw attention to the clothes. Producing a photography campaign that reflects the new collection is a process between designers, stylist and photographer. We enter into conversation with…
Trade Show Report: Pretty Pitti Bimbo 85
Put the fact that Pitti Bimbo takes place in the beautiful city of Firenze Florence to one side and Pitti Bimbo 85 was pretty for so many more reasons other than it's location. Pretty - the Pitti Blooms theme bright, bold and energetic. Pretty - Pero asked us to go pretty in…
Parent & Child: Alessandra (6yrs) & Gabriel (4yrs) – Laura Egloff, Velveteen
Gabriel (4 years old) and Alessandra (6 years old) live with their parents in Hong Kong. Laura Egloff their mother is a fashion designer and the founder of children's fashion label Velveteen. Alessandra and Gabriel have a close relationship and complement each other quite well.…
Mother & bambino trip: Pitti Bimbo, Florence
When you have two or more children you very rarely get to spend quality time with one of them by yourself. Life gets in the way, between juggling the eldest's after school activities, the youngest's social life, family life and work - it all gets very busy and I never seem to…
Velveteen SS17
This spring summer sees new pastures green for Velveteen SS17 with their first ever presentation of both ladies and childrenswear. Get your cowboy boots at the ready as the Californian inspired label takes us on a gauchoesque journey across the open plains. Feminine lace, earthy…
21st edition of Playtime Paris AW17 : Show Report
Walking the aisles of Playtime Paris AW17 felt like a welcome escape to the noise of the current climate. It was very encouraging to take in the creative energy, exceptional design and celebrate a bit of diverse creative thinking. The 21st edition of Playtime Paris was special…