Going for Gold(ie) + Ace(ing) it!

Brand spotlight on Goldie + AceInterview with founder Alana Tiller Goldie + Ace are what I like to call a ‘ready to go’ brand – that’s to say…

Playtime announce new ‘The Tiny Show On Tour’, Los Angeles

The Tiny Show On Tour, Los Angeles 3-5 August 2025 Playtime have announced a new smaller travelling show. The Tiny Show to take place once a year in…

Brick & Mortar v Online – Who’s winning in the kids’ fashion & lifestyle industry?

Whilst many retailers are struggling with online sales, brick & mortar appears to be on the up.‘Online’ is proving increasingly difficult for…

The reign of Rachel Riley

Rachel Riley - dressing royals for over 25 years.Interview with founder Rachel Riley Rachel Riley is a female-led business. Female run, with mostly…

What’s hot!? at Pitti Bimbo 100-001

During the two days of Pitti Bimbo 100-001 make sure to check out Pirouette's "What's Hot!?" video installation at the show. From giftables, to…

Find the Pirouette directory zine* in Playtime Paris & New York visitor bags

Find your copy of the Pirouette directory zine* in the Playtime Paris visitor bags this weekend. Packed with business info the directory zine shares…

Kids’ fashion brands: What to do with archive stock? Now Used

Now Used is inviting you to work with them! What to do with your archive stock? Maybe there is a helpful new solution for that...Excess stock is a…

The Nappy Guy

Interview with Guy Fennell - The nappy guy .To be fair it’s been a while since a man changing a nappy merited a headline. However Guy & Abi…

Rumer is sustainable nappies & wipes are the way forward!

Pura announces collaboration with Hollywood actress Rumer Willis. Pura have got together with Hollywood star Rumer Willis – the daughter of…

A Day in the Life… Margaux Giudicelli, Loumio

A day in the life of a kids' swimwear brand owner. Looking for new sustainable swimwear to offer your customers. Well check out eco-friendly,…

Shrimps x BINIBAMBA

Pirouette loves a good collaboration.Wrap your little ones up this holiday season with the nostalgia-tinged tones of the Shrimps x BINIBAMBA…

Sticky Lemon

Q&A with Sticky Lemon

Interview with team Sticky Lemon. Hailing from the Netherlands, Sticky Lemon designs are always sweet fun & never sour. Their quality &…