Y por qué ? Hunger for discovery and exploration

uring their learning age, children keep asking why, why why? Inspired by the children’s hunger for discovery, Spanish brand Yporqué launched a clothing line that aims at stimulating the five senses, through incorporation of fun shapes, sounds, textures, glow-in-the-dark images or games to their products.

The brand was founded in Barcelona by Beth Gilberga, Andrea Miro Pich and Elisenda Herrera, three women with different educational backgrounds : design, advertising and psychology.

The brand is growing each season, enriching its variety of products – the iconic ones being sweatshirts with a mask added to the hood and pyjamas with a hero cape. Yporqué is present at international children’s trade shows Playtime Paris, Pitti Bimbo and Kleine Fabriek.

Florence Rolando

Florence Rolando (journalist, co-founder of Bubble Trade Shows) was the original Founder of Pirouette in early 2009. Pirouette blog* has been a reference in the industry since it started with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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